The Sounds of Success.

What can our Voice of the Customer market research team do for you? Strategex’s VOC researchers have provided our clients with invaluable insights into customer satisfaction and loyalty, market intelligence, unfiltered interview data, and actionable recommendations. Here are just a few examples:

Evaluating Customer Loyalty & Satisfaction

A large packaging supplier to the international food and beverage industry wanted to know how loyal their customers were and whether there were any perceived account service gaps. We conducted over 120 phone interviews in the U.S., Europe and Latin America. Customers scored the client and specified what the client needed to do to raise their scores and leapfrog the competition. The client now conducts an annual loyalty and customer satisfaction update to mark their progress in implementation of initiatives. more >

Global Branding

Through a series of global acquisitions and product line extensions, a manufacturer of laboratory testing equipment had weakened their company name and brand hierarchy. Strategex conducted over 175 in-depth phone interviews across the U.S., Europe, and Asia to help the client arrive at a new name, tagline, and more coherent brand strategy. more >

New Market Penetration

A manufacturer of building products was about to build a new plant, but needed an actionable go-to-market strategy to generate the business required to use its entire capacity. Strategex interviewed editors, industry thought leaders, end user and channel experts to find the necessary market and distribution opportunities. more >

National Service Firm with Regional Branches

A nationally renowned environmental consulting firm wanted to better understand their position, public awareness, and customer preference. We found that awareness of and preference for our client depended on service and region, as branches had drifted into specialization and away from the firm’s full line of services. We were able to craft the value proposition for each of these services and identify potential customers who were not satisfied with their current supplier. more >

Hear what our clients have said. Testimonials >