Successful growth strategies are based on a deep understanding of customers.

Marketing and CX leaders need informed strategies that grow, strengthen, and replicate top customers. In this video, you'll learn how to do just that with 80/20 methodologies and customer intelligence.

You'll get an intro to 80/20 for marketing--a strategy implemented by many top-performing Fortune 1000 companies. Plus, you'll hear real examples of companies that used customer feedback to inform their 80/20 growth strategies.


Marketing and CX leaders learn:

  • 80/20 for marketing: How radical focus on profit leads to fast results
  • How to use targeted customer studies to inform strategy
  • How to action customer feedback (good, bad, and ugly)