Strategex's Jenn Desrosiers Presents a Webinar with The National Association of Manufacturers

Business transformation goes beyond just getting better; it’s about becoming something entirely new. It’s what happens when a company doesn’t just improve, but rethinks what’s possible and builds toward something far greater. But that kind of leap doesn’t happen by accident. It takes discipline, clarity, and a strong foundation. In this webinar, Jenn unpacks what real transformation looks like, and shares a practical approach to making it both achievable and profitable.

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About the Session

In this session, Strategex's 80/20 Profit & Growth Managing Director Jenn Desrosiers, outlines a sequential four-stage process for business transformation: Safety, Measurement, Efficiency, and Effectiveness (SMEE).

The process begins with Safety (Stage 1), establishing a stable foundation. Stage 2 focuses on Measurement by tracking the "critical few" metrics like ISOTIF (In Spec, On Time, In Full) and bifurcating data to understand performance differences between top customers and the rest. Stage 3 is focused on optimization through the 80/20 methodology, using tools like Quartile Analysis to eliminate complexity and redirect resources.
True transformation happens in Stage 4: Effectiveness. Here, resources freed up from efficiency gains are strategically invested into proactive reinvention.

Strategex's clients can achieve 25x returns, demonstrating the transformative power of the SMEE framework.

About Jenn

Jenn spent the first decade of her career with Illinois Tool Works (ITW). During that tenure, she undertook progressive business leadership roles across several divisions— including functional responsibility for sales, marketing, product management, operations, and corporate strategy.

Jenn specializes in developing and executing strategies. During the consolidation of multiple ITW operating units, she led the business segmentation into focused markets and products. She guided her team through value proposition definition and developed growth strategies. She restructured the commercial organization and built a product management function to drive the growth strategies. Using 80/20, Jenn eliminated complexity through customer and product line simplification. This resulted in cost reduction, bottom-line growth, and increased customer satisfaction.

Since joining Strategex, Jenn has consulted with more than 20 companies across various industries. She has helped her clients achieve profitable margin expansion and cash flow growth through revenue increases, overhead reductions, working capital reductions, and more.

She also has a track record of successfully leading turnarounds for failing manufacturing businesses. In 2021, she coached a tier 1 automotive client to overcome significant operational challenges. The results were a 25% increase in EBITDA, increased on-time delivery, and increased wallet share with the world’s largest automotive manufacturers.

Jenn has a BS in Chemical and Biomolecular Engineering from Georgia Tech. She received her Executive MBA at Emory University’s Goizueta Business School, during which she earned The Entrepreneurship Award and The Core Value Award for Rigor, among other recognitions. She lives in Atlanta, GA with her husband and two children.