Our Global Capabilities
Deep Experience & Broad Perspective
Exclusively dedicated to B2B clients, we have been providing research-based consulting services since 1993. Since then, we have conducted 600+ projects across 50+ industries.
Experience In The Following Industries
Practicing What We Preach
comes from repeat clients
See What Our Clients Have To Say
“They were very professional. They did a good job providing guidance upfront. They were able to get our customers to talk on the phone for over an hour, which was pretty impressive.”
— Senior Engineer, $5 Billion Electrical Equipment Company
“They are completely open to customizing the study and making my agenda available. Strategex is willing to go after what we want as opposed to saying, ‘This is the way you do it.’ I need a customized approach to this whole thing, and they are willing to do that.”
— Vice President of Sales, $2 Billion Plastics Company
“Strategex is much more tailored. We have used McKinsey and other large companies, and you get what they’ve got. Strategex is much more for the specific task which is more appropriate and tailored to our needs.”
— Vice President of Marketing, National Healthcare Association
“The thing Strategex has, as compared to the competition, is that they don’t just dust off their hands and walk away saying, ‘It was a great engagement; see you guys in a couple of years.’ I sense from Strategex their commitment to make our business better. It is a true engagement.”
— Director of Marketing, Mechanical Maintenance Solutions Company
“They are experts in the field. They are a strong organization, with an effective team, and they deliver quality products. They were very accommodating in terms of the process, speed and depth of analysis.”
— Director, Research and Development Company
“I was pleasantly surprised by the depth of context their interviewers had about our business, and that made all the difference to me. There was good clarification in the responses and dialogue.”
— President, Financial Services Company
Meet The Experts
All of our engagement managers have 15+ years of research and consulting experience, and they will be actively involved with your project from start to finish.
Tom
Taber
Managing Director
Tom Taber is Managing Director and VOC Practice Leader at Strategex, Inc., a global market research consulting firm specializing in B2B customer loyalty studies and M&A customer due diligence.
During his 15 years with Strategex, Tom has consulted with more than 200 mid-tier to Fortune 500 corporations across four continents. He focuses on developing growth strategies to improve customer relationships, uncovering opportunities for new product and service innovations, and leading M&A customer due diligence efforts.
Prior to joining Strategex in 2004, Tom held senior roles at Pactiv Corporation and Sears Roebuck. He began his career as a strategy consultant at Bain and Company.
Tom received a BA in economics from Tufts University and holds an MBA from Northwestern University – Kellogg School of Business.
Tom Taber
Managing Director
Kay
Cruse
Vice President
With nearly 25 years of client engagement and strategic experience, Kay serves as Vice President in the VOC Strategic Practice. She provides leadership to the practice with a background in customer research, strategic planning and brand development.
At Strategex Kay leads VOC engagements with an emphasis on business strategies and implementation. She assists our clients in understanding and documenting Customer Experience insights, prioritizing strategic opportunities and tactical implementation for maximum ROI.
Before joining Strategex, Kay established The Prescient Group, a B2B and B2C strategic marketing research firm. She is a frequent facilitator and presenter at various marketing and operational events and board meetings. Kay has developed and facilitated more than 700+ focus groups, roundtable and panel discussions, as well as customer advisory counsels and press events.
Kay Cruse
Vice President
Anthony
Bahr
Vice President
Anthony is a Vice President in Strategex’s VOC Strategic Practice where he leads research-based consulting engagements.
Anthony devotes much of his time to expanding the firm’s Quality of Customers® (QofC®) offering – a proprietary process that incorporates voice of the customer research into customer due diligence pre- or post-close on behalf of private equity and strategic acquirer clients.
He works in partnership with clients to design and implement research initiatives to address common questions that arise during the due diligence process (the stability of key accounts, the target company’s ability to service key accounts, confidence in senior management, etc.).
Through the QofC® process, he then provides deep insights into a customer’s level of satisfaction and loyalty as well as competitive positioning, innovation pathways, pricing optimization, etc. Ultimately, this work enables Strategex to transform research findings into actionable growth strategies.
Before joining Strategex, Anthony held senior-level positions at two leading market research firms where he specialized in insight, strategy, and innovation projects for global financial services, consumer packaged goods, and pharmaceutical clients. He is well versed in multiple methodologies including brand positioning, segmentation, advertising effectiveness, and pricing optimization.
A veteran of the United States Air Force, Anthony holds a B.B.A. in economics and international business from Loyola University Chicago as well as a M.S. in public policy from the University of Oklahoma.
Anthony Bahr
Vice President
John
Murray
Vice President
John Murray serves as a Vice President within Strategex’s VOC Strategic Practice, where he leads project engagements and client development activities.
John has significant experience directing project teams and conducting primary and secondary research for complex B2B and consumer engagements and has personally conducted hundreds of in-depth interviews.
In addition to customer loyalty and M&A customer due diligence studies, his expertise includes market sizing and opportunity assessment, channel analysis, market segmentation, competitive intelligence, concept tests and new product evaluations.
Prior to joining Strategex, John served as a senior manager with two international market research and consulting firms where he devised and executed custom research solutions for leading multinational companies.
John received his MBA from the Kellstadt Graduate School of Business at DePaul University and a BA from the University of Illinois at Urbana-Champaign.
John Murray
Vice President
Sharon
Kottke
VP Operations
Sharon is VOC Project Director and manages client activity at Strategex. She has more than 15 years of project management experience and has been involved in numerous VOC studies—both domestic and international.
Since joining the Strategex team, Sharon has interacted with client teams to ensure project goals are achieved. She is responsible for coordinating day-to-day activities for VOC projects and overseeing projects to completion. Throughout the project cycle, Sharon assists in the planning phase, provides weekly status updates, oversees deliverables, and fulfills timelines. She is also responsible for project staffing and supervises the VOC research team, which spans more than a dozen team members in addition to 13 foreign languages. Sharon has facilitated client activity for more than 125 VOC studies internationally, across several industries.
Sharon Kottke
VP Operations
Jessica
Sahyouni
Senior Project Manager
Jessica is a Project Manager and manages client activity at Strategex. She has been involved in numerous VOC studies— both domestic and international.
Jessica joined Strategex in 2013. Since joining the Strategex team, Jessica has worked closely with client teams to ensure project goals are achieved. She is responsible for coordinating day-to-day activities for VOC projects and overseeing projects to completion. Throughout the project cycle, Jessica assists in the planning phase, provides weekly status updates, oversees deliverables, and ensures adherence to project timelines. Jessica has facilitated client engagements for more than 60 VOC studies internationally, across several industries.
Before joining the Strategex team, Jessica graduated Magna Cum Laude from Rollins College with a Bachelor of Arts in Psychology and presented her undergraduate research at the Southeastern Psychological Association Annual Conference. In her free time, she enjoys cooking, reading, and running.
Jessica Sahyouni
Senior Project Manager
Executive Interviewers, Not Telemarketers.
On average, our researchers have 10 years of B2B interviewing experience. All have undergraduate degrees (and most have advanced degrees) – but the real test is passing our three-month executive interviewing training course.
Our Process: Continuous Improvement Fueled by Customer Insights.
We use a three-step process for placing customer feedback at the center of your strategic planning process
