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WATCH NOW: The Essential Guide to 80/20 for Manufacturers
Prior to joining Strategex, Jennifer was a Marketing Director at Illinois Tool Works (ITW) where she worked for over nine years in various product management and business leadership roles.
During the consolidation of several ITW operating units, Jennifer led the business segmentation into focused markets and products. She conducted customer insights efforts to define value propositions and develop growth strategies. She restructured the marketing organization and built the product management function to drive the implementation of these growth strategies. Using 80/20, Jennifer eliminated complexity through customer and product line simplification. This resulted in cost reduction, bottom-line growth, and improved satisfaction of top customers.
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