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Insights

The KPI That Matters Most

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CX Design: Develop the Ideal Customer Experience

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Insights to Ignite Winning Strategies.

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The Hierarchy of Customer Needs, Explained

We have taken Maslow’s Hierarchy of Human Needs and applied its principles to Customer Experience....
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Preparing the Customer Experience for a Post-Pandemic Economy

Are you poised to meet new needs and expectations? It is important to understand how your top custom...
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Best Practices in Customer Experience: The Two Hour Rule

Occasionally, we come upon a world-class CX program whose secret sauce is worth sharing. This is one...
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CX Design: Develop the Ideal Customer Experience

Strategex has analyzed data from tens of thousands of Voice of the Customer in-depth interviews. We’...
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Who Cares About Culture? Customers Care. A Lot.

What kind of company growth do you want to have? What kind of company culture are you buying into? Y...
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Three Questions to Answer Before Raising Prices

Boosting topline revenue via price increases is one of the easiest ways to kickstart value creation ...
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Customers Insights: The Next Big Topic to Bring to Your Board

Solid Customer Insights is the best way to truly understand what’s driving customer decisions about ...
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An Easy Guide to Conducting Customer Insights Studies

The number of mentions of NPS (Net Promoter Scoring) in earnings calls ballooned from 5 mentions in ...
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Customer Insights: Best Practices for Business-to-Business Companies

Strategex leaders explain the fundamentals of customer research. Our experts cover gaining intel on ...
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5 Steps to Building a Customer-Centric Business Model

This article shares 5 critical steps in building a customer-centric strategy to propel productivity,...
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Top 5 Tips for Improving Your NPS Score

Almost everyone we meet grapples with this question: how should we set our annual targets for NPS im...
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Five Steps to Gain the Most from Your Customer Insights Study

After gathering and assessing unfiltered feedback from your customers, you followed the five steps t...
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6 Secrets of a Successful CX Study (Hint: It’s Not About Research)

Companies that have successfully raised their satisfaction ratings and Net Promoter Scores (NPS) hav...
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The Loyalty Ladder - Evolving from Vendor to Partner

According to our Customer Experience/Customer Insights research spanning more than 20,000 interviews...
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4 Steps to Strengthen Brand Equity

What makes one brand more valuable than another? When it comes to defining brand equity, that is the...
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B2B Customer Surveys: 10 Mistakes to Avoid

Ten simple tips to improve the effectiveness of your next B2B customer survey.
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Employee Satisfaction: The Key to Happy Customers?

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Net Promoter Scoring: A New Gauge on Company Performance

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Meet The Experts

Great work begins with great talent. Our experts have an average of more than 30 years of experience in successful leadership. They've grown multi-million dollar organizations. They've worked in nearly every industry from industrial manufacturing to consumer goods to software-as-a-service, and beyond. Now, they're ready to guide you to transformative results.

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