The Hierarchy of Customer Needs, Explained
We have taken Maslow’s Hierarchy of Human Needs and applied its principles to Customer Experience....
Preparing the Customer Experience for a Post-Pandemic Economy
Are you poised to meet new needs and expectations? It is important to understand how your top custom...
Best Practices in Customer Experience: The Two Hour Rule
Occasionally, we come upon a world-class CX program whose secret sauce is worth sharing. This is one...
CX Design: Develop the Ideal Customer Experience
Strategex has analyzed data from tens of thousands of Voice of the Customer in-depth interviews. We’...
Who Cares About Culture? Customers Care. A Lot.
What kind of company growth do you want to have? What kind of company culture are you buying into?
Y...
Three Questions to Answer Before Raising Prices
Boosting topline revenue via price increases is one of the easiest ways to kickstart value creation ...
Customers Insights: The Next Big Topic to Bring to Your Board
Solid Customer Insights is the best way to truly understand what’s driving customer decisions about ...
An Easy Guide to Conducting Customer Insights Studies
The number of mentions of NPS (Net Promoter Scoring) in earnings calls ballooned from 5 mentions in ...
Customer Insights: Best Practices for Business-to-Business Companies
Strategex leaders explain the fundamentals of customer research. Our experts cover gaining intel on ...
5 Steps to Building a Customer-Centric Business Model
This article shares 5 critical steps in building a customer-centric strategy to propel productivity,...
Top 5 Tips for Improving Your NPS Score
Almost everyone we meet grapples with this question: how should we set our annual targets for NPS im...
Five Steps to Gain the Most from Your Customer Insights Study
After gathering and assessing unfiltered feedback from your customers, you followed the five steps t...
6 Secrets of a Successful CX Study (Hint: It’s Not About Research)
Companies that have successfully raised their satisfaction ratings and Net Promoter Scores (NPS) hav...
The Loyalty Ladder - Evolving from Vendor to Partner
According to our Customer Experience/Customer Insights research spanning more than 20,000 interviews...
4 Steps to Strengthen Brand Equity
What makes one brand more valuable than another? When it comes to defining brand equity, that is the...
B2B Customer Surveys: 10 Mistakes to Avoid
Ten simple tips to improve the effectiveness of your next B2B customer survey.
Employee Satisfaction: The Key to Happy Customers?
Net Promoter Scoring: A New Gauge on Company Performance
Meet The Experts
Great work begins with great talent. Our experts have an average of more than 30 years of experience in successful leadership. They've grown multi-million dollar organizations. They've worked in nearly every industry from industrial manufacturing to consumer goods to software-as-a-service, and beyond. Now, they're ready to guide you to transformative results.
Meet the Team