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Insights

The KPI That Matters Most

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The Hierarchy of Customer Needs, Explained

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Insights to Ignite Winning Strategies.

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Media Mention: Forbes | What To Do When Your Business Sucks Too Much

In a business context, the 80/20 principle is pretty simple: Approximately 80 percent of a company’s...
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B2B Customer Surveys: 10 Mistakes to Avoid

Ten simple tips to improve the effectiveness of your next B2B customer survey.
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4 Steps to Strengthen Brand Equity

What makes one brand more valuable than another? When it comes to defining brand equity, that is the...
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How to Grow a New Acquisition with Customer Feedback

As a new buyer, you’re likely sorting fact from fiction, trying to understand how the business is pe...
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Using a Customer Insights Study to Support M&A Due Diligence

According to Gary Arakelian, Managing Director with Stevenson & Company in Evanston, Illinois, “...
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The Loyalty Ladder - Evolving from Vendor to Partner

According to our Customer Experience/Customer Insights research spanning more than 20,000 interviews...
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Do Long Holds in Private Equity Reduce Value Overall?

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6 Secrets of a Successful CX Study (Hint: It’s Not About Research)

Companies that have successfully raised their satisfaction ratings and Net Promoter Scores (NPS) hav...
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Five Steps to Gain the Most from Your Customer Insights Study

After gathering and assessing unfiltered feedback from your customers, you followed the five steps t...
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Facing the M&A Challenge - One Key to Success: Customer Intimacy

According to a recent global industry study by McKinsey & Company, companies with the best M&...
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Top 5 Tips for Improving Your NPS Score

Almost everyone we meet grapples with this question: how should we set our annual targets for NPS im...
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10 Questions to Ask Every Acquisition Target

According to a 2015 industry study by McKinsey & Company, companies with the best M&A result...
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Meet The Experts

Great work begins with great talent. Our experts have an average of more than 30 years of experience in successful leadership. They've grown multi-million dollar organizations. They've worked in nearly every industry from industrial manufacturing to consumer goods to software-as-a-service, and beyond. Now, they're ready to guide you to transformative results.

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