An Easy Guide to Conducting Customer Insights Studies
The number of mentions of NPS (Net Promoter Scoring) in earnings calls ballooned from 5 mentions in ...
Customer Insights: Best Practices for Business-to-Business Companies
Strategex leaders explain the fundamentals of customer research. Our experts cover gaining intel on ...
5 Best Practices in Conducting Customer Due Diligence
Secondary buyouts (SBOs) have been on the rise over the last two decades, and even more so in the la...
4 Ways to Turn a Profit on Secondary Buyouts
Secondary buyouts (SBOs) have been on the rise over the last two decades, and even more so in the la...
5 Ways Tariffs are Impacting M&A Deals
Based on thousands of in-depth interviews with B2B decision makers, we have observed five ways that ...
5 Key Questions to Include in Customer Satisfaction Surveys
Asking the right questions is crucial to the success of any customer satisfaction survey. For studie...
CEO Peter Philippi Gives an 80/20 Executive Perspective on C-SuiteTV
Peter Philippi, Strategex Founder and Chairman, talks on Executive Perspectives Live about applying ...
Media Mention: Forbes | What To Do When Your Business Sucks Too Much
In a business context, the 80/20 principle is pretty simple: Approximately 80 percent of a company’s...
B2B Customer Surveys: 10 Mistakes to Avoid
Ten simple tips to improve the effectiveness of your next B2B customer survey.
4 Steps to Strengthen Brand Equity
What makes one brand more valuable than another? When it comes to defining brand equity, that is the...
How to Grow a New Acquisition with Customer Feedback
As a new buyer, you’re likely sorting fact from fiction, trying to understand how the business is pe...
Using a Customer Insights Study to Support M&A Due Diligence
According to Gary Arakelian, Managing Director with Stevenson & Company in Evanston, Illinois, “...
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