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You Haven’t Completed M&A Due Diligence Until You Know a Target’s Material Margin

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WATCH NOW: Building Customer-Centric Growth Strategies - A Webinar with The American Marketing Association

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Insights to Ignite Winning Strategies.

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An Easy Guide to Conducting Customer Insights Studies

The number of mentions of NPS (Net Promoter Scoring) in earnings calls ballooned from 5 mentions in ...
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Customer Insights: Best Practices for Business-to-Business Companies

Strategex leaders explain the fundamentals of customer research. Our experts cover gaining intel on ...
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5 Best Practices in Conducting Customer Due Diligence

Secondary buyouts (SBOs) have been on the rise over the last two decades, and even more so in the la...
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4 Ways to Turn a Profit on Secondary Buyouts

Secondary buyouts (SBOs) have been on the rise over the last two decades, and even more so in the la...
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5 Ways Tariffs are Impacting M&A Deals

Based on thousands of in-depth interviews with B2B decision makers, we have observed five ways that ...
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5 Key Questions to Include in Customer Satisfaction Surveys

Asking the right questions is crucial to the success of any customer satisfaction survey. For studie...
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CEO Peter Philippi Gives an 80/20 Executive Perspective on C-SuiteTV

Peter Philippi, Strategex Founder and Chairman, talks on Executive Perspectives Live about applying ...
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Media Mention: Forbes | What To Do When Your Business Sucks Too Much

In a business context, the 80/20 principle is pretty simple: Approximately 80 percent of a company’s...
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B2B Customer Surveys: 10 Mistakes to Avoid

Ten simple tips to improve the effectiveness of your next B2B customer survey.
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4 Steps to Strengthen Brand Equity

What makes one brand more valuable than another? When it comes to defining brand equity, that is the...
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How to Grow a New Acquisition with Customer Feedback

As a new buyer, you’re likely sorting fact from fiction, trying to understand how the business is pe...
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Using a Customer Insights Study to Support M&A Due Diligence

According to Gary Arakelian, Managing Director with Stevenson & Company in Evanston, Illinois, “...
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Meet The Experts

Great work begins with great talent. Our experts have an average of more than 30 years of experience in successful leadership. They've grown multi-million dollar organizations. They've worked in nearly every industry from industrial manufacturing to consumer goods to software-as-a-service, and beyond. Now, they're ready to guide you to transformative results.

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